Corporate Trainer, Consultant, Entrepreneur & Author | Therine Goh

A brand consultant arranging colourful moodboard materials for a branding project.

I Help Brands Grow From Good to Great

With a 20-year career across global corporations, tech startups, and homegrown ventures, I consult on how to turn insights into strategy and strategy into real-world growth.

My approach blends practical business acumen with brand clarity and market intuition — ensuring long-term momentum for your brand.

Experience Across Industries

From launching Häagen-Dazs campaigns to scaling AdEasy as co-founder and leading employer branding at AWS across Asia Pacific — I’ve developed approaches that work for FMCG, tech, lifestyle and education brands. Whether you’re an established organisation or refining a growing business, I understand how to position brands for relevance, traction and lasting impact.

Logos of AWS, Häagen-Dazs, General Mills, and Resorts World Genting.

Brands I Worked At

Logos of Lingua Learn, Jom Padel, TinyCare2Go, and AdEasy.

Brands I Created

How I Support Brands

Brand Clarity & Direction

I help you bring structure to your ideas, articulate what your brand stands for, who it serves and the unique value it brings.

Positioning & Narrative

I define what makes you different, and guide how your brand is perceived through clear messaging and consistent narrative.

Identity & Experience

A strong brand is felt, not just seen. I align visuals, tone and customer touchpoints to reinforce brand connection.

Brand Launch & Renewal

Whether you’re entering, expanding or reinventing, I help shape strategies to launch or evolve your brand with visibility and resonance.

Let’s Talk About Your Brand

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